Brownstone tea reimagines the Bigelow tea packaging to bring more pop, consistency, and uniqueness to its design. The original Bigelow design is inconsistent across its various flavors and information overwhelms the box front. These areas are improved by creating an eye catching logo, reducing the amount of information present, and using few but bright colors. The name Brownstone was chosen based on the history of the company, as it was founded in a New York brownstone apartment.